Client: The Bicester Collection

The Fall Winter Campaign Guidelines are distributed to the designers in each of the The Bicester Collection Villages in Europe. 

They detail the campaign strategy and the look and feel. They are used by both Marketing Managers for tactical guidance and by Graphic Designers for creative direction.

My role was to use the new photography and copy lines and develop a look that adhered to the 'house style'. Producing the guidelines themselves, and creating print and digital templates that set the stye for the season. These guidelines were quite a step change from the previous campaign as we were working with the new photography style created by Ellen Von Unwerth.