Client: The Bicester Collection

A key tactical campaign in the retail calendar for The Bicester Collection, Private Sale is a members only event.

The campaign guidelines are distributed to the designers in each of the The Bicester Collection Villages in Europe.

They detail the campaign strategy and the look and feel. They are used by both Marketing Managers for tactical guidance and by Graphic Designers for creative direction.

My role was to use the new illustrations created by artist Karan Singh and develop the seasons Private Sale campaign. Producing the guidelines themselves, and creating print and digital templates that set the stye for the campaign.